Agricultural product development is full of uncertainty.
A great idea isn’t enough — you need real-world performance data, well-designed trials, and a clear path to market.

But most companies face the same obstacles:

• Not sure which trials to run — or how many

• Difficulty finding reliable cooperators or representative sites

• Confusing or inconsistent field data

• Products that perform well in theory but fall apart in real farm conditions

• Retailers and growers demanding proof you can’t yet provide

Without a strong research plan and clean field execution, even promising technologies can fail before they ever reach the farm gate.

Prology Consulting helps ag innovators design smart research programs, execute field trials with precision, and launch products growers can trust.